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Consumer preferences for three dimensions of country of origin of a processed food product
http://hdl.handle.net/10659/00007021
http://hdl.handle.net/10659/00007021c09ed9eb-82a7-484f-b189-ff8716459074
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
R-2021-126_sato.pdf (1.5 MB)
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| Item type | 学術雑誌論文 / Journal Article(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2022-02-21 | |||||
| タイトル | ||||||
| タイトル | Consumer preferences for three dimensions of country of origin of a processed food product | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Country of origin | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Best worst scaling | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Consumer valuation | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Country of growing | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Country of processing | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Country of the company | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Country of origin | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Best worst scaling | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Consumer valuation | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Country of growing | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Country of processing | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Country of the company | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | journal article | |||||
| 著者 |
Aizaki, Hideo
× Aizaki, Hideo× 佐藤, 和夫 |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | 【Purpose】The production process of processed food products may involve several countries. This multi-dimensionality of the country of origin (COO) may affect consumer preferences for the products. We apply Case 2 best–worst scaling to measure Japanese consumers’ preferences for three dimensions of the COO of a vegetable juice product.【Design/methodology/approach】The three dimensions of the COO include these: the country where the raw materials of the product were grown (the country of growing), the country where the raw materials were processed (the country of processing) and the country where the food company producing the product is headquartered (the country of the company). Japan, Australia, Thailand and China are the countries considered for the three COO-related attributes. Sixteen juice products (profiles) were created from the three four-level attributes. A survey queried 416 consumers to select the best and worst ones from among the three attribute levels shown in each profile.【Findings】The average utility of the country of growing is the highest among those of the three COO-related attributes. However, consumers evaluate the country of growing as the least preferred among the three attributes with respect to a country with a negative food quality reputation.【Originality/value】This is the first Case 2 best–worst scaling study to measure consumer preferences for the three dimensions of the COO of processed food products. It suggests marketing strategies for domestic and international juice companies. | |||||
| 書誌情報 |
British Food Journal 巻 122, 号 11, p. 3361-3382, 発行日 2020 |
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| ISBN | ||||||
| 識別子タイプ | ISBN | |||||
| 関連識別子 | 0007-070X | |||||
| DOI | ||||||
| 関連タイプ | isIdenticalTo | |||||
| 識別子タイプ | DOI | |||||
| 関連識別子 | https://doi.org/10.1108/BFJ-10-2019-0762 | |||||
| 権利（URI） | ||||||
| 権利情報 | http://creativecommons.org/licences/by/4.0/legalcode | http://creativecommons.org/licences/by/4.0/legalcode | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | Emerald Publishing Limited | |||||
| 資源タイプ | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Article | |||||
