{"created":"2023-06-19T07:04:12.016268+00:00","id":6767,"links":{},"metadata":{"_buckets":{"deposit":"b5114a10-ad71-41b9-b952-2a8d202fd045"},"_deposit":{"created_by":3,"id":"6767","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"6767"},"status":"published"},"_oai":{"id":"oai:rakuno.repo.nii.ac.jp:00006767","sets":["9:10:18:19"]},"author_link":["17459"],"item_2_alternative_title_22":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Agricultural product branding strategy in Hokkaido : The Case of YUMEPIRIKA"}]},"item_2_biblio_info_9":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-10","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"168","bibliographicPageStart":"161","bibliographicVolumeNumber":"13","bibliographic_titles":[{"bibliographic_title":"地域活性研究"}]}]},"item_2_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_2_description_6":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本研究では「ゆめぴりかが成功した要因は何か」を明らかにする。ゆめぴりかの誕生から現在に至るまでのストーリーを整理した上で考察する。本研究の結論としては、ゆめぴりかのブランディングは、生産者ネットワークの形成および道外の認知度が向上したため、成功したことが明らかになった。本研究の限界としては、ゆめぴりかのブランディング戦略に焦点を当てていたため、他のブランド米との比較が詳しく研究できなかったことである。今後の研究では、特A を連続取得しているブランド米の比較分析について現地調査を踏まえて行い、より精度の高い質的研究を行っていきたいと考えている。","subitem_description_type":"Abstract"}]},"item_2_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"17459","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"a720845c95c19e1c60392a0d922b9077","nameIdentifierScheme":"教員総覧","nameIdentifierURI":"http://souran.rakuno.ac.jp/profile/ja.a720845c95c19e1c60392a0d922b9077.html"}],"names":[{"name":"OSAMURA, Tomoyuki"}]}]},"item_2_publisher_36":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"地域活性学会"}]},"item_2_version_type_19":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"長村, 知幸"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-09-06"}],"displaytype":"detail","filename":"R-2021-55_osamura.pdf","filesize":[{"value":"504.1 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"R-2021-55_osamura","url":"https://rakuno.repo.nii.ac.jp/record/6767/files/R-2021-55_osamura.pdf"},"version_id":"371fcc1f-eff2-416b-8689-a157b1aa5c9d"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"グローカルビジネス","subitem_subject_scheme":"Other"},{"subitem_subject":"北海道米","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"北海道における農産物ブランディング戦略 : ゆめぴりかの事例","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"北海道における農産物ブランディング戦略 : ゆめぴりかの事例"}]},"item_type_id":"2","owner":"3","path":["19"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-02-21"},"publish_date":"2022-02-21","publish_status":"0","recid":"6767","relation_version_is_last":true,"title":["北海道における農産物ブランディング戦略 : ゆめぴりかの事例"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-19T07:31:34.757984+00:00"}